In 2008, Gene Simmons threw his support behind Barack Obama’s bid for president. Now, the consummate businessman behind the KISS brand (and band) says that “America should be in business and it should be run by a businessman.” And that businessman is Republican candidate Mitt Romney, former CEO and Massachusetts governor.

Appearing on Fox News program Fox and Friends, Simmons admitted that he’s throwing his support behind Mitt Romney, after being pressured by the show’s conservative hosts to name names. “Strictly speaking on the economy and, in my humble opinion, foreign policy, Mitt Romney,” Simmons said.

The economy — and more specifically, fiscal responsibility — was the focus of Simmons’ political chatter, with the rocker saying that he has “some real issues with the economy and how it’s being done.”

“America is a business,” Simmons continued, appearing on the show to promote new KISS-branded products. “If you can’t afford to do something, no matter how much bellyaching everybody does… I’m so sorry, if you can’t afford it, you shouldn’t do it. If you can afford to take care of two kids, have two kids — don’t have ten kids. If you can’t afford to have a $400,000 home, you can afford a $100,000 home, then do that.”

Simmons’ public disappointment in President Obama is not exactly a new development. In a 2010 interview with CNN’s Parker-Spitzer, he said of Obama, “I voted because the man that was running was a moment in history. I, in the back of my mind, I wanted to show the world that America — the land of slaves, the land that tortured its black population for hundreds of years – is also the place of hope that could give an African-American a chance to lead the most powerful place on the face of the planet. However, if you take a look at the resume, you couldn’t find somebody, in retrospect, more unqualified — two years in public office, never ran his own company. So, I’m, after the fact, I was questioning the qualification.”

As Gene said on Fox and Friends, “Hindsight is 20/20.”

Simmons, the businessman, celebrated the opening of his Rock & Brews restaurant in El Segundo, California yesterday. KISS will hit the road this summer for a tour alongside Motley Crue.

— Jillian Mapes, CBS Local


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