By Britt Bickel

There’s a point in adulthood when those catchy commercial jingles just become background noise, but for one baby, the “Nationwide” insurance commercial is just too much to handle.

One father discovered that his son bursts into tears upon hearing the catchy jingle, and it’s not just because of his singing voice. The father notes in the video description that his son has never freaked out over his singing voice before, so they narrowed the cause down to the jingle itself.

This baby sums up how we all feel about those annoying commercial jingles. Watch the video below.


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