By Britt Bickel

Business tycoon and friend of The K-EARTH 101 Morning Show, John Paul DeJoria stopped by the studio this morning to talk about his latest venture that’s changing the game with mobile phone providers.

As the savvy entrepreneur behind the Paul Mitchell hair care line and Patron Tequila, John Paul (along with British mobile entrepreneur Jonathan Kendrick) is moving in on the mobile phone territory with his newest business ROK Mobile that blends music and mobile into one.

“If you’re a music lover, you’re going to really like this. We figured out a way to make it affordable and a whole lot of free music for music lovers,” he said. “We’re a mobile phone company – all the phone calls you can make, all the texting you can do, all the data and all the music from one of the largest music databases in the world all for $49.99…No upcharges.”

And that’s not all. ROK Mobile also breaks free from contracts so you can come and go as you please. John Paul has secured partnerships with half of the major mobile carriers in the world for “coast to coast coverage,” plus ROK Mobile is compatible with all your devices including phones, tablets and personal computers. With a catalog of over 20 million songs to stream at no added cost, ROK Mobile also aims to become the next big music streaming service.

ROK Mobile also includes free WiFi from its over 5 million (soon to be 8 million) WiFi stations in the U.S. and “you just walk by one of those stations and it turns it on automatically because it picks it up on the app you have.”

If this all sounds too good to be true, John Paul assures that ROK Mobile has the consumers’ best interest at heart. He is able to provide all this at one low cost because of the partnerships with mobile carriers and taking a different approach when it comes to getting their name out there.

“I have zero advertising budget…so we have a lower cost going in. In addition to that, 25 percent of all mobile phone users switch carriers every year. They’re just not happy, but for music lovers, this is a dream come true.”

He continues, “We can do it because number one, all the technology I paid for…I funded this from profits Paul Mitchell and Patron, I paid it all in cash so we’re not beholding to anybody so we don’t have debt. By doing it underground – like if you like it, you’re going to tweet your friends or you’re going to Facebook your friends and say ‘hey check out what JP did – $49.99 a month.'”

If you’re on the fence, you can get a free trial of the ROK Mobile music app (available now on Android and on iPhone beginning July 23rd) for two weeks to test it out before you make the switch.

Now the question that many people have – will the prices go up after people start switching over?

“No, in fact the way I do business…if we’re able to get enough subscribers on there, instead of going, I look at trying to get the price going down,” he said.

No that’s the kind of business we can get on board with. To learn more about ROK Mobile visit the website at and listen to our complete interview with John Paul DeJoria below.


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