Budweiser Launches New 50-Calorie, Non-Alcoholic Beer

July 30, 2020

Move over hard seltzer!

Budweiser is releasing a new beer called Budweiser Zero. It's only 50 calories and it's alcohol free.

So basically, it's for people who enjoy the taste of non-alcoholic beer and want to take it easy on their waistline. To further drive home the origins of its name, the non-alcoholic beer also has zero grams of sugar.

"We really want to disrupt this space because we believe there doesn't need to be a stigma and outdated understanding of non-alcoholic beer," Monica Rustgi, Budweiser's VP of marketing told CNN. "Beer is something that people love, so it doesn't have to be binary decision of drinking beer with alcohol or not drinking a beer at all."

Budweiser Zero already has one major fan, Dwyane Wade.

The retired NBA player helped come up with the beverage's flavor and the product's packaging.

"You don't always want to walk away being hungover or with a buzz," Wade told the outlet. "I loved the idea of being part of the conversation without having to drink alcohol."

Bud Zero is now available in 12-packs of 12-ounce cans and 16-ounce single cans. In December, the beer giant plans to roll out six-packs of bottles .

Cheers!

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